AVOCADO

User Surveys, UX, UI

Saloni Doshi Avocado Grocery

Overview

I was approached with a prompt, “If you had to solve a problem that related to grocery store shopping, what kind of app would you make? In response, I conducted user surveys, created personas, designed app wireframes, and put everything together into mobile mockups.

SURVEY:

I asked the following survey questions to identify pain points and created personas based on my findings. I kept my personas in mind throughout my entire design process.

“What do you find yourself thinking about when grocery shopping?”

“What would make your trip to the grocery store go by faster?”

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IDENTIFIED PROBLEMS:

1. PORTION CONTROL

People mistakenly buy too much or too little ingredients for recipes, ultimately running out of food or throwing out extra. People are also unprepared for recipes.

2. PANTRY CONTROL

People buy food that they don’t need, usually unhealthy or duplicate items.

3. EXTRA TRIPS
People make unnecessary grocery store trips or laps around the store due to poor meal planning and forgotten events.


USER PERSONAS

Through the problems I identified, I created two personas and kept them in mind during my entire design process.

saloni doshi persona a
Saloni Doshi Persona B

APP FUNCTIONALITY

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Recipes: 

Seamlessly provides a friendly experience for users to store, share, and discover recipes

*solves an implicit need of organizing recipes and indirectly saves time

avocado1.png

Calendar

Reminds users of upcoming meal preparation and helps with personal meal planning

Provides customization and organization with multiple calendars

*solves problem 3: extra trips

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Grocery list:

Ensures that the optimal quantity of ingredients are purchased

Reminds user of potential excess ingredients through in-app trend identification

*solves problems 1 and 2: portion and pantry control

Saloni doshi wireframe

UX PROCESS & WIREFRAMES

Find Recipes

  • Discover, save, share new recipes 

  • Receive customized suggestions

Calendar

  • Plan meals in advance and add events into calendar

  • Share calendar and create multiple color-coded calendars

My Recipes

  • Add recipes, share recipes with others

  • Export ingredients to list and change serving size with ease

Grocery List:

  • Create grocery lists manually or import ingredients from recipes

  • Create specific/future grocery lists and share with others

  • Organize ingredients by recipe, alphabetically, or by category

  • Ensure that your nearest grocery store has the items you are looking for

FINAL UI

final-ui-presentation-avocado.png