LIGHTHOUSE | UGA INDIA NIGHT
Rushi Patel, Lighthouse
Logo Design, Branding, and Website Ideation
Lighthouse is a startup that aims to match high school students with college mentors. I designed a logo and a secondary logo for Lighthouse and established the overall branding for it, including color scheme. The website is still being built by a web developer, but I had the pleasure to create a website design for Lighthouse as well.
The top banner is designed to have parallax scrolling. The idea behind the grid layout under "Future Leaders" is to feature individuals who have been positively impacted by this startup and to share their stories. Upon hovering over an individual's picture, a tint overlay will reveal the person's name and city, and clicking on the image will take the user to a new page. On this new page, the user can read more about the individual and the impact Lighthouse made on his or her life.
UGA INDIA NIGHT 2017 BRANDING
Brand Vision, Logos, Snapchat Filters, Flyers, Marketing Materials, Album ArtworkSticker Designs, Shirt Design, Name Tag Design, Booklet Cover Design.
UGA India Night is one of the largest intercollegiate dance competitions in the Southeast. I had to opportunity to brand their 2017 show, called "Athens ki Masti". "Athens ki Masti" means "The fun of Athens" in Hindi, and I aimed to communicate this meaning through every design I created.
I designed flyers, promotional materials, countdown flyers, name tags, logos, shot glasses, Snapchat filters, t-shirt designs, and a booklet cover. Check out my Behance page for to see detailed photos.