Through visuals of Ramen noodles and chopsticks, early iterations included a strong focus on food products that traditionally involve the use of soy sauce. While the product was positioned as a soy sauce alternative, we did not want consumers to immediately lose sight of the other uses.
Therefore, I weaved in vegetables and other kitchen supplies to encourage the product’s use as an overall cooking sauce. Through competitive analysis, I also noticed that many soy sauces had red color schemes. To help align the product towards its position as a soy sauce alternative without the use of the strong visuals seen in early iterations, I chose a red color scheme.